Acquired media strategies are becoming increasingly important in content marketing projects. Whether it is a topic related to B2B or B2C, agencies and advertisers consider the acquired media as a key point, leaving more points. We have 3 key points : the owned media, the paid media, and finally the media won. The media owned…

And if 2018 was the beginning of the Golden Age of communication? It is in any case the message of Cision, world leader of the Software for the RP and the Influence, who organized a webinar: the new tendencies of the communication. Why this renewed interest for the communication professions? Because despite rather difficult years…