Acquired media strategies are becoming increasingly important in content marketing projects. Whether it is a topic related to B2B or B2C, agencies and advertisers consider the acquired media as a key point, leaving more points. We have 3 key points : the owned media, the paid media, and finally the media won. The media owned…

And if 2018 was the beginning of the Golden Age of communication? It is in any case the message of Cision, world leader of the Software for the RP and the Influence, who organized a webinar: the new tendencies of the communication. Why this renewed interest for the communication professions? Because despite rather difficult years…

Buzz&Go is based on the idea of finding the right context for your brand through connecting with influencers – so it’s pretty apt that we’ve found ourselves mingling with some of our own industry heroes of late! Fresh from pitching our model at trade event LE Miami in June, we’d barely had a chance to…

At Buzz&Go, we’re all about serving up the freshest, most connected influencers to savvy travel brands who are looking for the right people to promote their products. In our constant quest to find creative souls with something to say and an audience to say it to, we’re really excited to announce our new partnership with…

At Buzz&Go, we’re all about creating travel stories worth sharing – so we thought it was about time we did some travelling ourselves to spread the buzz about what we do, all the way over in the Magic City of Miami… *grabs sunglasses, throws Will Smith on old-school stereo, gets ready to work on tan*However,…

If we want to succeed in the implementation of an influence marketing strategy, we first need to understant what the traveler is looking for. By knowing traveler expectations and the tools that they are using to find inspiration and book their holidays, hotels will be able to properly use influencers in order to reach their marketing objectives.

The main challenges of influence marketing are the identification of the right influencer, the control and quality of the content created, the choice of the plateform on which influencers publish it, and finally the respect of the 3 pillars of Influence Marketing: Reach, Resonance and Relevance.

We know that the behavior of the new generation of travelers has completely changed. It implied that, in an ultra-competitive environment, hotels have to face new challenges and adapt their marketing strategy. A long process is happening before turning the internet user into a potential client, this is why the hotel’s first mission is to be visible and to get known. In this article we will see how to develop the brand awareness but also how to retain and convert customers.

To succeed in this ultra-competitive environment, implementing a strong social media strategy by working with influencers is not an option, it is the key.