Acquired media strategies are becoming increasingly important in content marketing projects. Whether it is a topic related to B2B or B2C, agencies and advertisers consider the acquired media as a key point, leaving more points. We have 3 key points : the owned media, the paid media, and finally the media won. The media owned…

The main challenges of influence marketing are the identification of the right influencer, the control and quality of the content created, the choice of the plateform on which influencers publish it, and finally the respect of the 3 pillars of Influence Marketing: Reach, Resonance and Relevance.