To succeed in this ultra-competitive environment, implementing a strong social media strategy by working with influencers is not an option, it is the key.
Who are the influencers?
Influential actors are bloggers, journalists and social medias celebrities who have in common their passion for traveling and sharing content about their experiences.
They are Internet users who enjoy a certain popularity and have developed a legitimate massive community.
What motivates influencers?
Influencers are professional storytellers. In this way they have a continual need to generate original content to entertain their community. This is why they are eager to experience your product and promote them by creating stories worth sharing on social medias.
How to identify influencers and work with them?
At Buzz&Go, we work with a community of influencers that we have carefully selected based on their audience and ability to create a lasting relationship with them on topics related to tourism.
We bring influencers and leaders of hospitality together to create social media marketing campaigns.
What is he principle of Influence Marketing in the travel industry?
It is based on generating content with an influencer and publishing it with their community. The content is what we call visual storytelling. It takes the form of pictures, videos and arcticles narrating the story of an experience. The content is distributed to a targeted audience, who will be receptive to the publication and who will share the information in turn through the viral marketing effect.
What is the advantage compared to traditional media?
The greatest advantage is that the content generated during the campaign is permanent. Influencers generate content before, during and after their trip. These publications are always accessible and easy to find online. Finally the stories generated have a very powerful human dimension because they are told in the first person by someone with whom the community has build a lasting relationship based on trust and engagement over time.
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Founder & CEO